We specialize in strategy, storytelling and digital communications for businesses looking to make an impact.
We specialize in strategy, storytelling and digital communications for businesses looking to make an impact.
At Circle Lab, we focus on sustainability, circularity, and innovation — transforming complex challenges into clear, relevant communication through our strategic communications lab, grounded in real-world application. Our expertise spans corporate communication, brand positioning, and storytelling, as well as developi
At Circle Lab, we combine strategic thinking and creative execution to help organisations communicate sustainability, innovation, and impact with clarity and intent through our circular communications approach. From brand positioning to campaign delivery, we develop strategic communications that resonate with the right audiences, translating complex ideas
into accessible and engaging narratives.
Our work is grounded in facts and aligned with real-world practices, empowering organisations to communicate with confidence while avoiding the risks of vague or misleading claims. Whether shaping corporate messaging, supporting innovation, or increasing visibility for purpose-led initiatives, our focus remains on turning ideas into communication that drives meaningful action.
Strategy • Storytelling • Digital • Engagement
As EU regulation tightens, generic or unsupported claims are becoming contestable — and, in some cases, sanctionable. What was once marketing language is now subject to scrutiny.
Many organisations are exposed without realising it: websites, product pages, and campaigns often rely on claims that are not fully backed by verifiable data.
We help organisations identify these risks and transform sustainability communication into something credible, compliant and defensible — connecting technical evidence with clear, effective messaging.
Developed in collaboration with Forethinking, this approach brings together communication expertise and technical rigour — helping you move from claims to substantiated communication.
Our joint venture with Forethinking bridges a critical gap — giving you direct access to both communication strategy and the scientific verification behind it, from Life Cycle Assessment (LCA) to Environmental Product Declarations (EPD) and carbon footprint analysis.
For Vugge til Vugge (Denmark), we develop content strategy, website, social media and articles (CSR.dk), making Cradle to Cradle Certified® frameworks accessible and engaging.
For Forethinking (Italy), refined positioning and developed corporate and service materials, translating Ecodesign, LCA and EPD expertise into clear and compelling communication.
Designed and delivered events, webinars and content supporting companies in navigating sustainability communication and evolving regulatory frameworks.
A leadership and social engagement initiative amplifying diverse voices and perspectives through conversations, content and curated experiences — including an upcoming interview series exploring leadership and impact.
Webinars, events and facilitated sessions exploring sustainability, communication and policy — creating space for dialogue, learning and exchange.
Articles and content translating sustainability, communication and policy topics into clear, engaging and widely accessible narratives.
What: Network focused on sustainable innovation and impact measurement
Our role: Communications partner, connecting impact data with strategic messaging
Why it matters: Links communication with LCA, EPD, and carbon footprint data.
What: Initiative shaping Digital Product Passport standards in the EU
Our role: Active member, contributing to discussions on communication and adoption
Why it matters: Offers early insight into product data, transparency, and future regulation.
What: AI-powered solution designed to analyse and assess sustainability and green claims
Our role: Contributor to the ARIANE initiative, supporting real-world application in Western Europe
Why it matters: Enables data-driven validation of claims, strengthening credibility and reducing risk.
What: Global community of creatives driving climate action
Our role: our founder Angela Antolini is an individual member, actively advocating and participating in the community events and initiatives
Why it matters: Brings creative perspectives to sustainability communication