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Circle Lab Communications: Strategic Communications for Circular Impact

Circle Labs specializes in strategy, storytelling, and digital communications, focusing on engagement for organizations that are shaping impact, sustainability, and leadership through innovative circular communications and our strategic communications lab.

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Circle Lab Communications: Strategic Communications for Circular Impact

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A new era for communicating impact

From visibility to credibility

At Circle Lab Communications, we work with purpose-led organisations to shape how impact and innovation are communicated — with clarity, credibility and intent.

From brand positioning and corporate narratives to sustainability communication, we translate complex ideas into communication that resonates with the right audiences and stands up to scrutiny.

In a landscape where expectations are rising and trust must be earned, we help organisations move beyond messaging alone — connecting strategy, storytelling, digital and engagement to build communication that is consistent, relevant and built to last.

Our approach

At Circle Labs, we combine strategic thinking and creative execution to help organisations communicate sustainability, innovation, and impact with clarity and intent through our circular communications approach. From brand positioning to campaign delivery, we develop strategic communications that resonate with the right audiences, translating complex ideas

into accessible and engaging narratives.

Our work is grounded in facts and aligned with real-world practices, empowering organisations to communicate with confidence while avoiding the risks of vague or misleading claims. Whether shaping corporate messaging, supporting innovation, or increasing visibility for purpose-led initiatives, our focus remains on turning ideas into communication that drives meaningful action.

Strategy • Storytelling • Digital • Engagement

Selected Services

Strategy & Positioning

Content, Campaigns, Websites

Defining brand positioning, direction, messaging, narrative frameworks and touch-points that align communication with business, sustainability and impact goals.

Content, Campaigns, Websites

Developing content, campaigns and digital platforms — including websites — that translate complex ideas into clear, engaging and effective communication.

Engagement & Advocacy

Content, Campaigns, Websites

Engagement & Advocacy

Designing and delivering events, public speaking and workshops that activate audiences and contribute to broader conversations around impact and leadership.

Green Claims Service: verified sustainability communication

You are already making sustainability claims. The question is: can you prove them?

As EU regulation tightens, generic or unsupported claims are becoming contestable — and, in some cases, sanctionable. What was once marketing language is now subject to scrutiny.
Many organisations are exposed without realising it: websites, product pages, and campaigns often rely on claims that are not fully backed by verifiable data.
We help organisations identify these risks and transform sustainability communication into something credible, compliant and defensible — connecting technical evidence with clear, effective messaging.
Developed in collaboration with Forethinking, this approach brings together communication expertise and technical rigour — helping you move from claims to substantiated communication.
Our joint venture with Forethinking bridges a critical gap — giving you direct access to both communication strategy and the scientific verification behind it, from Life Cycle Assessment (LCA) to Environmental Product Declarations (EPD) and carbon footprint analysis.

→ Read how organisations are preparing for the EU Green Claims Directive — and where you may already be at risk

Click here to visit the service page

Projects - from strategy to communication in practice

Translating circular product certification into clear communication

For Vugge til Vugge (Denmark), we develop content strategy, website, social media and articles (CSR.dk), making Cradle to Cradle Certified® frameworks accessible and engaging.

Three brochures promoting sustainable growth and environmental communication by Forethinking.

Connecting sustainable innovation services to business value

For Forethinking (Italy), refined positioning and developed corporate and service materials, translating Ecodesign, LCA and EPD expertise into clear and compelling communication.

A woman speaking at a conference with audience seated and SMAU branding.

Engaging organisations on sustainability and regulation

Designed and delivered events, webinars and content supporting companies in navigating sustainability communication and evolving regulatory frameworks.

Thought leadership & public engagement initiatives

The Exceptional Us

A leadership and social engagement initiative amplifying diverse voices and perspectives through conversations, content and curated experiences — including an upcoming interview series exploring leadership and impact.

Public Engagement

The Exceptional Us

Audience attending a live conversation event in a modern room with two speakers at the front.

Webinars, events and facilitated sessions exploring sustainability, communication and policy — creating space for dialogue, learning and exchange.

Thought leadership

The Exceptional Us

Thought leadership

Laptop displaying a news website with articles on sustainability and circular economy topics.

Articles and content translating sustainability, communication and policy topics into clear, engaging and widely accessible narratives.

Our network & partnerships

Forethinking Alliance

CIRPASS-2 Community of Practice

What: Network focused on sustainable innovation and impact measurement
Our role: Communications partner, connecting impact data with strategic messaging
Why it matters: Links communication with LCA, EPD, and carbon footprint data.

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CIRPASS-2 Community of Practice

What: Initiative shaping Digital Product Passport standards in the EU
Our role: Active member, contributing to discussions on communication and adoption
Why it matters: Offers early insight into product data, transparency, and future regulation.

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ARIANE AI Initiative

What: AI-powered solution designed to analyse and assess sustainability and green claims
Our role: Contributor to the ARIANE initiative, supporting real-world application in Western Europe
Why it matters: Enables data-driven validation of claims, strengthening credibility and reducing risk.

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Our Mission

ARIANE AI Initiative

What: Global community of creatives driving climate action
Our role: our founder Angela Antolini is an individual member, actively advocating and participating in the community events and initiatives
Why it matters: Brings creative perspectives to sustainability communication

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Circle Lab Communications: Strategic Communications for Circular Impact

Circle Lab Communications: Strategic Communications for Circular Impact

A new era for communicating impact

From visibility to credibility

Turning complexity into clear communication

Where we focus

Our approach

Selected Services

Strategy & Positioning

Content, Campaigns, Websites

Content, Campaigns, Websites

Content, Campaigns, Websites

Content, Campaigns, Websites

Content, Campaigns, Websites

Engagement & Advocacy

Content, Campaigns, Websites

Engagement & Advocacy

Discover our newly launched Green Claims Service, a joint venture with ForeThinking

Green Claims Service: verified sustainability communication

You are already making sustainability claims. The question is: can you prove them?

Projects - from strategy to communication in practice

Translating circular product certification into clear communication

Connecting sustainable innovation services to business value

Engaging organisations on sustainability and regulation

Thought leadership & public engagement initiatives

The Exceptional Us

The Exceptional Us

The Exceptional Us

Public Engagement

The Exceptional Us

The Exceptional Us

Thought leadership

The Exceptional Us

Thought leadership

Collaborating across an international network - your gateway to science & data for credible claims

Our network & partnerships

Forethinking Alliance

CIRPASS-2 Community of Practice

CIRPASS-2 Community of Practice

CIRPASS-2 Community of Practice

CIRPASS-2 Community of Practice

CIRPASS-2 Community of Practice

ARIANE AI Initiative

ARIANE AI Initiative

ARIANE AI Initiative

Our Mission

ARIANE AI Initiative

ARIANE AI Initiative

Blog Articles

Get in Touch

We’d love to hear from you. Reach out to explore collaborations, projects, or just to say hi!

angela@circlelab-comms.com

Drop us a line!

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