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About
Green Claims Service
Marketing Communications
Events & Advocacy
More
  • Home
  • About
  • Green Claims Service
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  • Events & Advocacy
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  • Green Claims Service
  • Marketing Communications
  • Events & Advocacy

Green Claims Service - Verified environmental and social communication

Build and communicate sustainability in line with EU regulation

Our Green Claims Service helps you define what to communicate and how, with conformity, credibility and an evidence base.  We support companies navigating the new rules on environmental and social claims under the EU Directive 2024/825.

Request a free consultation

New rules are reshaping sustainability communication

Directive (EU) 2024/825 (“Empowering Consumers”) is changing how companies communicate sustainability.


Environmental and social claims must be clear, specific, and supported by verifiable evidence. Generic statements such as “sustainable”, “eco-friendly”, or “responsible” are increasingly open to challenge and, in more significant cases, to sanctions.


At the same time, companies are investing in sustainability and need to communicate these efforts in a credible and effective way.

Not every claim is the same

Not all sustainability claims can be used. The difference lies not only in the message itself, but in what has been put in place to support and substantiate it.

We will help you build and communicate your sustainability

Sustainability today is not only about implementation.


It is about the ability to connect what is built — data, impacts, and actions — with how it is communicated.


Our Green Claims service supports companies in structuring this connection, enabling sustainability to be communicated in a way that is clear, credible, and aligned with regulatory expectations.


We will help you build and communicate your sustainability, step by step.

A structured pathway

The service is developed as a structured pathway that supports companies step by step.


It begins with an alignment phase to define objectives, scope, and priorities, followed by an analysis of existing communication to assess clarity, consistency, and supporting evidence.


Based on this, targeted recommendations are developed to strengthen messaging and address potential risks. 


The process then translates into practical communication guidelines that can be adopted internally.

Benefits and steps

In practice: a single, coherent system.

Clarity

Usability

Usability

You understand what can be communicated and what needs to be reviewed or reframed.

Usability

Usability

Usability

Data and analyses (LCA, EPD, etc.) are translated into content that is clear and usable.

Alignment

Governance

Governance

Sustainability and communication operate with a shared and consistent language.

Governance

Governance

Governance

You establish a structured foundation of approved messages and claims that can be managed over time.

A joint initiative

The service is developed through a collaboration between ForeThinking and Circle Lab Communications.


ForeThinking brings expertise in sustainable innovation, impact measurement, and ecodesign. 


Circle Lab Communications contributes a focus on sustainability communication, supporting companies in translating technical work into clear, credible, and relevant messages.


Together, the initiative connects the development and communication of sustainability into a single approach.

Our Panel for the green claims

For companies looking to take a first step, the panel offers a structured entry point.


A limited group of companies participates in a focused process aimed at reviewing existing communication, assessing available evidence — such as LCA, EPD, and ESG data — and identifying risks and opportunities.


The panel is designed to enable a faster start, a more accessible investment, and concrete, actionable outcomes.


We are currently recruiting for the panel. Get in touch for more information.

Thanks to the Green Claims Service, we were able to align sustainability and communication, reduce risks, and make better use of the work already done. The final guidelines are now a practical reference for both our teams and our agencies.

Marco Laselva - Sales & Operations Manager, 2ERRE

“The Green Claims service helped us clarify what we could communicate and how to do it, starting from real data and results. Today, our communication is more consistent, more robust, and easier to manage internally.”

Luca Bonci- Amministratore delegato, SOLBIAN ENERGIE ALTERNA

Is your communication defendible? Gain clarity around content, risks & opportunities

Contact us for a free consultation

Circle Lab Communications is registered in the Netherlands | Chamber of Commerce  Registration Number: 96416521

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