CORPORATE COMMUNICATIONS - FEATURED PROJECTS

The Cradle to Cradle Products Innovation Institute is the global leader in product circularity standards. To reflect this positioning, they needed a contemporary digital presence that not only felt fresh but also reinforced their thought leadership by effectively showcasing the full scope of their initiatives.

As Director of Marketing Communications, I led the development of a new online headquarters in collaboration with creative agency JUST—delivering a high-impact website designed to elevate brand identity and thought leadership. The new site features a magazine-style homepage, intuitive navigation, and a user-friendly CMS, ensuring seamless content updates. It also provides a structured, engaging way to present the Institute’s mission, key programs, and industry insights, making it a go-to resource for stakeholders across the circular economy landscape.

Alongside the website, I led the development of a broader, integrated content strategy to ensure a dynamic and far-reaching digital presence. This approach extended beyond the platform itself, leveraging multiple content formats—including articles, reports, videos, webinars, and social media assets—to create a cohesive narrative that engaged diverse audiences across channels. Hero content was strategically placed on the website, serving as an anchor for deeper storytelling, while additional materials were adapted and amplified across digital touchpoints to maximize reach and engagement.

By aligning the website with a content ecosystem designed for ongoing engagement, we positioned the Institute not just as a certification body, but as a knowledge hub, driving thought leadership and action within the circular economy. This holistic approach ensured that every piece of content contributed to a unified message, reinforcing the Institute’s authority while making complex topics accessible and actionable for a global audience—all while moving the circular economy agenda forward.

Visit the website: www.c2ccertified.org

Vugge til Vugge is a dedicated, accredited assessment body for the Cradle to Cradle Certified® Products Program, guiding companies through certification with deep technical expertise. In 2024, they set out to strengthen their international positioning and highlight their leading role in the program through a new website and a refreshed social media content strategy.

As a consultant working closely with their team, I led the development and execution of these initiatives, ensuring a digital presence that effectively communicated their expertise and impact. In the new Vugge til Vugge website, I cared to balance a clean visual style with engaging content, showcasing the organization’s leadership, client success stories, and in-depth insights into the certification process.

The website is designed with clarity and accessibility in mind, featuring an intuitive 2-click navigation that makes it easier than ever for businesses to explore services, understand requirements, and take the next steps toward certification. The structure and design ensure that both new and returning visitors can quickly find relevant information, reinforcing Vugge til Vugge’s role as a trusted partner in product circularity.

Beyond the website, I am continuing to develop and implement a broader integrated content strategy in collaboration with the team, extending Vugge til Vugge’s reach and engagement. This includes a mix of thought leadership content, client highlights, and industry insights, strategically shared across social media and other digital channels.

By aligning website content with ongoing storytelling across platforms, we are strengthening Vugge til Vugge’s reputation as a key player in the circular economy, while making certification knowledge more accessible and actionable.

🌍 Visit the website: www.vuggetilvugge.com

What began as a project to redesign the website of the Global Reporting Initiative (GRI) quickly revealed a more complex challenge. As we explored the digital landscape, it became clear that GRI’s digital ecosystem spanned multiple platforms, audiences, and systems, requiring a holistic, integrated approach beyond just a new site.

As the project lead, I directed this strategic transformation in collaboration with creative agency Iris Worldwide, working to harmonize digital platforms, messaging, and brand families across all owned and third-party digital channels. The goal was to create a seamless, consistent brand experience by aligning:

• Content strategy
• Visual identity
• Key messaging

This approach ensured that every touchpoint—social media, websites, and partner platforms—reinforced GRI’s global leadership in ESG reporting.

Through a comprehensive audit of GRI’s digital assets, we identified key opportunities to:
✅ Streamline communications for greater clarity
✅ Reduce fragmentation across platforms
✅ Enhance accessibility for diverse audiences
✅ Optimize engagement through data-driven insights

This work laid the foundation for a cohesive new website, integrating insights from audience engagement and digital performance analytics to ensure clarity, accessibility, and impact.

By taking a strategic, ecosystem-wide approach, this project transformed GRI’s digital presence into a unified, strategically aligned network that:
✔ Strengthens brand authority
✔ Maximizes audience engagement
✔ Supports long-term growth and influence

This was more than a website redesign—it was a digital evolution that positioned GRI for the future and still is in place today.