STORYTELLING - FEATURED PROJECTS

Driving Engagement for GRI’s Global Conference 2016
Campaign Strategy | Branding | Creative Development

To increase attendance at the Global Reporting Initiative's (GRI) 2016 Global Conference, this campaign was developed to align GRI’s mission with the global momentum around the Sustainable Development Goals (SDGs). The strategy positioned the event as a key platform for advancing sustainability reporting in support of the SDGs.

Key activities included:

• Connecting the campaign narrative to the SDGs – the hot topic of the moment
• Developing a distinctive visual identity and brand for the conference
• Creating compelling creative assets across print and digital
• Shaping conference themes to reinforce relevance and engagement
   

Impact:

• Over 1,000 paying delegates attended
• One of GRI’s most successful conferences to date

In collaboration with: Scribble Design

Remaking the Way We Make Things
Campaign Concept | Strategy | Video Production | Content Development

This campaign developed at the Cradle to Cradle Products Innovation Institute (C2CPII) set out to unpack a complex but urgent idea: why we need to rethink how products are made—and how circular solutions can help remake the system for good.

Aimed at a broad and diverse audience—including the general public, business leaders, architects, and designers—the campaign had to strike a balance between clarity, credibility, and inspiration. The centrepiece was a compelling video that brought the message to life, combining storytelling with tangible examples of innovation in action.

Key sctivities included:

• Developing the overarching concept and messaging strategy
• Leading the creative brief and shaping the narrative direction
• Overseeing content development and managing campaign delivery
• Crafting a story that resonated across sectors and platforms
   

Impact:

• +350% increase in engagement and views on LinkedIn and YouTube
• A highly shareable campaign that turned complexity into clarity

In collaboration with: Roorda